Spartanburg Chrysler Dodge Jeep Ram: A Case Study
In the crowded television advertising market, car and truck advertising are as consistently on TV as "Friends" reruns (if not more consistent). KOOLFLIX™ wanted to try something a little different...to create a theme that was fun and witty. In August, the spot entitled "Tailgate Kickoff" featured local actors, volunteers and staff from the dealership. This spot announced the "Jeep Celebration" and tie-in to the start of the football season. The second spot featured the sa
