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Marketing 19 Programs in 3 Minutes

Anderson Districts I & II Career and Technology Center (ACTC) had a challenge. How do we promote 19 career and technology programs to middle school and high school students in a short amount of time in a way that is engaging and fun? Enter KOOLFLIX™. Understanding the short attention span of today's teenager and the overwhelming interest in pop culture and music, KOOLFLIX™ set out to shoot and edit a high energy recruiting video for ACTC. Choosing a music bed with great tempo and lyrics help set the pace of this video that utilized a combination of a mobile GoPro camera and a broadcast camera.

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