The Art of Window Dressing

HunterDouglas is a leading innovator in window coverings. RockTenn is a leader in corrugated and consumer packaging. KOOLFLIX™ is a leader in engaging storytelling. What do you get when you blend the talents of all three groups? You get a silhouette video wall on display at Gracious Home in Manhattan New York.

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The first step was to create, write and storyboard the action and then to identify the talent for the sequences to be projected in the window display. KOOLFLIX™ issued a casting call and narrowed the list to five ladies to audition before the fine folks at RockTenn. A mock-up sihouette was built with a single backlight in front of white background paper.

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Once the talent was chosen, production was set-up. A green screen was used in order to better control the overall look once in post. To streamline the process and check each sequence that was shot, an editor set-up shop in the studio and performed the initial post of the silhouette effect.

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The RockTenn installation team then assembled and fine-tuned the look of the window display by adding a few translucent pieces of furniture, the LED wall and of course the marque HunterDouglas automated window treatment.

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The finish project features a morning scene of the young lady drinking coffee and preparing for her day, then an afternoon scene featuring a playful visit with the young lady's dog and then finally an evening scene featuring a date bringing the young lady flowers.

The project was such a huge success that KOOLFLIX™ and RockTenn plan to expand on this idea and grow these types of displays to customers throughout the country.

#HunterDouglas #RockTenn

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