Spartanburg Chrysler Dodge Jeep Ram: A Case Study
In the crowded television advertising market, car and truck advertising are as consistently on TV as "Friends" reruns (if not more consistent). KOOLFLIX™ wanted to try something a little different...to create a theme that was fun and witty. In August, the spot entitled "Tailgate Kickoff" featured local actors, volunteers and staff from the dealership. This spot announced the "Jeep Celebration" and tie-in to the start of the football season. The second spot featured the same cast of characters enjoying their new tailgate hangout in the dealership parking lot. The third spot featured one of the same actors, Ethan Wade, as he finds his dream car and wishes to "avoid the nightmare" of the typical buying experience. This spot played off the "spooky" Halloween season. The client praised KOOLFLIX™ for producing a series of spots that represented their brand in a great light and showed appreciation for the positive feedback from their customers.
Check out the finished spot: